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Vision, Mission & Values

Our Vision

Ageing is a time of possibility, opportunity and influence within an equitable, just and inclusive society in which the voices of older Australians are respected and strong.

Our Mission

We are the trusted voice for older Australians and the leading organisation shaping an ageing Australia.  We listen, advocate for people’s rights and interests, and increase the voices of older Australians to build opportunities that improve outcomes for everyone.

Our Values

We respect and value the contribution and lived experience of Australians as they age and support each person’s right to make choices and to participate in their community.

We adopt a rights-based approach – from communication and engagement to policy and operations – shaping our culture, our conduct and the strength of our advocacy.

We value the great diversity that characterises Australians of all ages and are committed to genuine exchange and engagement with all older people in Australia.

We recognise the impact of systemic inequalities, disadvantage and discrimination on Australians as they age and are committed to speaking out on these issues to achieve our vision.

We communicate and engage collaboratively, especially with the diversity of older people, with our members and partners, and with the Australian community to achieve the vision and purpose of COTA Australia.

We operate ethically, openly, honestly and with accountability in all our interactions.