Why COTA Australia’s evidence based State of the Older Nation 2025 is essential for business.
SOTON 2025 is an authoritative, nationally representative study of Australians aged 50 and over and is now available for purchase. Whether you are shaping workforce strategy, developing programs, or building a business case for inclusion or good practice, this report delivers the key insights to elevate your proposal.
To Purchase the SOTON 2025 Report:
- The 64 page PDF report is $1950 ex gst/per copy
- To place your order, please download and fill in the order form, accept the terms and conditions and email the completed form to [email protected].
- COTA Australia will email you a PDF of the State of the Older Nation 2025 and a password to access your purchased copy.
- If you require an accessibility version – please advise in your return email. (The PDF contains structural information that allows screen readers to navigate content).
Shaping Policy, Services, and Public Debate
For organisations serious about relevance, SOTON 2025 is a strategic asset. It dismantles assumptions, reveals opportunity and equips decision-makers with the evidence needed to design policies and create products and services that genuinely reflect the diversity and ambition of older Australians.
- Findings are structured to directly inform service design, workforce policy, aged care reform, and inclusion strategy across both public and private sectors.
- Positions your organisation with independently verified research at a time when the policy conversation on ageing is intensifying at both state and federal levels.
- A live resource for submissions, consultations, advocacy, and stakeholder engagement – wherever evidence shapes outcomes.
- Nationally representative sample of 2,826 Australians aged 50 and over- a sufficient scale to inform policy at every level of government and industry.
- Weighted to Australia’s Census 2021, meeting the methodological standards expected of evidence submitted to policy and regulatory processes.
- Margin of error of ±1.8% at the 95% confidence level – a threshold of statistical rigour that withstands scrutiny in public debate and formal review.
- Longitudinal data across four waves (2018, 2021, 2023, 2025) enables trend analysis, progress measurement, and evidence-based forecasting- the foundation of credible policy development.
Join the Conversation
If you are seeking opportunities to align your business or organisation with COTA Australia’s in-depth and credible research on older Australians, we offer access to deeper analysis across subject areas and segmentation. Our network, partner collaborations and resources are also accessible by joining COTA’s Corporate Community (CCC).
Note: A full SOTON25 report valued at $1950 ex gst is included on signup to CCC.
For further information regarding COTA Corporate Community, SOTON insights or customised segmentation, contact Janny Stacey at [email protected]