Research by Swinburne University (Australia) and Auckland University of Technology (New Zealand) examined how older adults are represented in Australian local, state, and national newspapers.
Dr Michael Butson, Swinburne University of Technology and Associate Professor Richard Wright, Auckland University of Technology have published their research paper and generously allowed COTA Australia to share their report and findings.
Ageism is one of the most socially accepted forms of prejudice in Australia, and the media plays a powerful role in reinforcing it. Through editorial content and advertising, newspapers shape how older Australians are perceived, too often relying on ageist language and tired stereotypes.
For more information on these studies please contact Dr Michael Butson
https://www.linkedin.com/in/michaelcbutson/[email protected]
